Building for the Long Term: A Vision for the OliveX Genesis Community
The power of bringing the world’s leading health and wellness Web3 projects under one roof
Our vision is to empowering one billion people to get healthier.
That’s our north star. We believe gamified fitness and web3 is the vehicle to achieve that.
We’re thrilled that the OliveX Genesis NFT airdrop was a success. A quick recap:
- 2,186 bids during the 3-day auction window
- 95% minted
- 5% went to the reserve list
- Within an hour we reached 100 ETH
- And as of today, only 1% listed
- Reveal earmarked for March 17
We are grateful for the community’s support and trust. We are focused on bringing value to our holders and building the strongest community in web3 health and wellness out there. The work begins now.
Fitness 4.0
OliveX has always been about health and fitness. The opportunity in this space is as big as USD$30 billion.
We strongly believe that people are fitness omnivores. If you run, you also do yoga or lift weights. Fitness omnivores do multiple things to get fit. That’s why we want to build an ecosystem of fitness/wellness games so everyone can get fit in their own way. Similar to how Blizzard builds mutiple games (Starcarft, Warcraft, Diablo), we already have:
- Dustland Runner
- Dustland Rider
- Binary meditation
- DEFY location based game
- We Fight Monster A.I. human pose game
We also believe in a future we call fitness 4.0 where every fitness/wellness game is interoperable. Imagine running in Dustland to own an NFT that can now be used across our portfolio of games. Looking back at the history of gaming, IP collaboration will also continue to play an important role. Harry Potter’s newest game Hogwarts Legacy just crossed $750M in revenue in large part due to the brand. We will continue to bring IP’s into the ecosystem like how we’ve done with creating a token gated story for our very own Bored Ape Yatch Club Buster.
Building a sustainable NFT model
I’m going to make a bold statement saying that NFT’s have not found a sustainable model yet. I have tweeted about this before.
- Current NFT model relies on dropping new collections after the genesis collection but the price of each subsequent collection is halved and eventually it cannot be sustained.
- Relying on royalties is also problematic because it’s hard to sustain volume and at 5% on average it’s not enough to sustain a company.
- NFT drops also only bring in a one time revenue. Businesses need a repeatable revenue stream.
NFT, token and product trifecta
To build a sustainable NFT model, you need NFT’s, tokens and a product.
I believe there are 3 phases of an NFT project.
- NFT sale
- Launch of tokens
- Final grail which is a product (game/service) that acts as a continual token sink for the tokens and NFT.
The tokens act as a reward for holders of the NFT. I believe that NFT tokens are a better reward for holders than IRL events, merch and even NFT’s. NFT holders want digital rewards and tokens are a sustainable means to bring in continued rewards. If there is a product that takes in more tokens than give out tokens then it can be used to reward holders who use the product.
Idea of OliveX Genesis
Tieing in with our fitness 4.0 idea, we want to create an NFT that unites all our games together. The same way we want to unite all our games through our token DOSE.
- OliveX already has our listed token $DOSE on KuCoin, Huobi, OKX with US$1M daily trading volume.
- We also developed densely populated game worlds, lore and characters in Dustland (for Dustland Runner and Dustland Rider), Zombies, Run! and We Fight Monsters
NFT’s are abotu community and OliveX Genesis’s goal is to be №1 go-to community for health and wellness for individuals as well as builders and founders out there who share this vision.
OliveX has already laid the groundwork prior to mint.
- We signed 20 world leading fitness brands as partners
- Invested in 5 of the top 20 web3 fitness games
Imagine the power of bringing the world’s leading health and wellness Web3 projects under one roof.
What do I get as a Genesis holder?
The utility of Genesis rests on five core pillars:
- Providing access to a network of leading blockchain, Web3 founders and fitness brands within the OliveX product suite, its investment portfolio and rich network of advisors and partners
- Web3 health and fitness projects can get consultation to help launch their projects
- Exclusive airdrops and whitelists to holders from internal and external projects
- A gamified and immersive experience
- Inroads/collabs into the OliveX fitness ecosystem
By leveraging the OliveX network, we will arrange regular and topical fireside chats with Web3 industry leaders as well as fitness brands and related experts to empower and support our holder’s in building or investing in Web3, such as Asics and Puma, and Web3 founders and innovators like Co-Founder & Executive Chairman Yat Siu.
In just under two weeks, we have already rolled out the website for the first phase of staking and ran 18 whitelist giveaways on projects outside of Mocaverse, Project BRX and YogaPetz (Resortlist). Some community members that got Momoguro already made 1eth in profits.
We took extra care in our staking website. Delivering an experience that is delightful such as the Mocaverse animated GIF.
Next milestone: NFT art reveal
March 17th will be the art reveal. Designed by artist behind many blue chip NFT projects, we have 9 different rarity types of art:
- Hades
- Zeus
- Ares
- Atlas
- Pegasus
- Medusa
- Hermes
- Minotaur
- Poseidon
There will be meaninful differences and rewards for different rarities.
Maintaining attention
It is very difficult to maintain hype 365 days of the year 24/7. That’s why major brands have cycles of releases. We will do 2 things:
- Release a new collection for our We Fight Monster game which will give airdrops to holders
- Interopability of OliveX Genesis with other projects
There are advantages and disadvantages of being a small 420 collection. Being small means that we can maintain a very tight knit community with high caliber people because the price of entry is higher. On the other hand, it limits the exposure OliveX Genesis to new people to join.
OliveX Genesis NFT’s displayed in other games/communities
That’s why we believe in an interoperable future where you can use OliveX Genesis, starting with the Sandbox April 11–17. By collaborating with other ecosystems, we are able to reach new users and also reward our holders with airdrops.
Interopability is often a word that’s been thrown around but as part of the Animoca Brands ecosystem, we have access to some of the top brands in web3. It’s no wonder Phantom Galaxies and Sandbox also bought an OliveX Genesis NFT.
Learning and content
Since the launch of OliveX Genesis, I have spoken to at least 2 holders on Zoom calls every day. We do things that don’t scale. By giving our holders 1 on 1 attention and helping them with advisory, connections, investor introductions and job introductions I hope to bring value beyond conventional NFT value. Yes, you do get to talk to me 1 on 1 if you buy the NFT. This is important to me because this is the best way to build a community, by talking to our community!
We will be holding regular AMA’s and Twitter spaces at the intersection of web3, fitness and business. Great content with great people will act as a magnet for more people to want to join the OliveX Genesis Community.
Summary
In summary, we have alot in store for our holders. Grabbing an OliveX Genesis is your entry point into our health and wellness community. Holding onto your OliveX Genesis rewards you with connections, airdrops, whitelists and token rewards.
Some key dates for holders:
- Mocaverse minting March 6th
- BRX minting march 9th
- Art reveal March 17th
- Sandbox experience April 11–17th
Hang onto you OliveX Genesis for these key dates!
Underpromise and over-deliver.
Once again, thank you for your trust and support.
See you in Discord,
Rumjahn
For more
OliveX investor pitch deck: https://pitch.com/public/8c2fdaf4-9eae-4873-81cb-42534a2c52d4
